mobile advertising on a tricycle

Earlier this year, i.e. in May I happened to see advertising on a cycle-trailer at Dharwad market. Last Sunday morning again at Dharwad market a convoy of three advertising tricycles were seen moving on the main street. It seemed like a trial run. The tricycle guys were pushing it, did not see them ride. The product being advertised was a financial service for apparel / textile traders.

 

A few months back, on the way to Belur Industrial Area, close to the IOC outlet between Narendra cross & Mummugatti, I happened to see a fleet of cycle-trailers parked on the service road. If I remember correctly, the advert was of some highway restaurant. Looks like this idea of mobile advert is picking up.

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mobile advertising on a cycle-trailer

Happened to see a unique way of advertising on a Sunday morning at Dharwad market. Some brilliant mind came up with an idea of modifying a bicycle into a tricycle-trailer loaded with a frame & billboard advertising courses offered by an educational institute. The idea offers a non-polluting low cost way of publicity.

The cycle-trailer was run by a teenage boy. Going by the way he was riding, it looked like this was a maiden run. The tricycle's chain was coming off the free-wheel frequently. It was an alignment issue- the crank and free-wheel were not inline with each other. Hoping the fabricator has made provision for adjustments.

From my experience of cycling, this cycle-trailer can be ridden on flat roads or downhill roads. However, it would difficult or impossible on uphill roads. Most of Dharwad is hilly terrain, hardly any level roads. The operator will have to push it on uphill stretches. The other disadvantage I see is the possibility of toppling over in windy conditions. Summer winds are quite powerful in Dharwad. The operator must be alert, when wind starts blowing in, the cycle-trailer must be parked and harnessed to prevent it from falling over. 

Wishing and hoping this idea becomes successful.

Edit1: last week October, another cycle-advert vehicle was seen in Dharwad market. See the article mobile advertising on a tricycle.

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Typo in Advert

Lime Bazaar instead of Line Bazar?

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Walking with Johnnie

Even though I stay away from alcoholic drinks, I liked this advert. Watch it, you'll like it.


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My favorite advert

A 6 year old (that's my guess) telling his dad what he'll do when he grows up.

I'll join the army and hit enemies
I'll become a doctor and stitch patients
I'll become Sachin and hit sixers
I'll drive a Formula 1 car vrrrrooooooooooooo........



IOC sponsors Jayamala, a VivadaBharati show dedicated to Indian Army soldiers serving to protect our nation.

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