Happened to see a unique way of advertising on a Sunday morning at Dharwad market. Some brilliant mind came up with an idea of modifying a bicycle into a tricycle-trailer loaded with a frame & billboard advertising courses offered by an educational institute. The idea offers a non-polluting low cost way of publicity.
The cycle-trailer was run by a teenage boy. Going by the way he was riding, it looked like this was a maiden run. The tricycle's chain was coming off the free-wheel frequently. It was an alignment issue- the crank and free-wheel were not inline with each other. Hoping the fabricator has made provision for adjustments.
From my experience of cycling, this cycle-trailer can be ridden on flat roads or downhill roads. However, it would difficult or impossible on uphill roads. Most of Dharwad is hilly terrain, hardly any level roads. The operator will have to push it on uphill stretches. The other disadvantage I see is the possibility of toppling over in windy conditions. Summer winds are quite powerful in Dharwad. The operator must be alert, when wind starts blowing in, the cycle-trailer must be parked and harnessed to prevent it from falling over.
Wishing and hoping this idea becomes successful.
Edit1: last week October, another cycle-advert vehicle was seen in Dharwad market. See the article mobile advertising on a tricycle.
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